Impact Of Corporate Citizenship On Consumer Decision Making
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citizenship brings out the best results when it has been tied up with functional value for the customer. No matter how much a consumer feels they value corporate citizenship, they will not sacrifice this for a substandard good that will not fulfil their needs. (UDEL, 2007)
Reference
UDEL (2007): Understanding consumer behaviour; Retrieved from http://www.udel.edu/alex/chapt6.html accessed on 7th December 2007
Grant, R.M. (2005): Marketing Analysis and marketing strategy; Blackwell Publishing Ltd., Oxford (U.K.)
McGahan, A. (2004): How Industries Evolve – Principles for Achieving and Sustaining Superior Performance”. Harvard Business School Press, Boston,
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