Impact Of Corporate Citizenship On Consumer Decision Making
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economist showed that China has made close to three billion dollars through the sale of pirated DVDs yet at the same time only two hundred and seventy million dollars had been made for the purchase of genuine movies. If those same consumers held the belief that there should be corporate citizenship, then they would have had the respect for personal ownership and would not have bought counterfeits.
Plenty of surveys have been conducted and they indicate the opposite. During the year 2005, there was a survey done by the Global Markets Institute where they discovered that three elements of corporate citizenship receive attention from fifty four percent of the consumers were. Some of these include;
fair trade products
organic products
environmentally friendly products
The polls were carried out in many parts of the world like the US, UK, Australia and in parts of
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