Impact Of Corporate Citizenship On Consumer Decision Making
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Asia. Another opinion poll conducted by Market and Opinion Research revealed that close to thirty percent of consumers in the United Kingdom would like to see more ethical aspects included in the manufacture and sale of products or services. (McGahan, 2004)
The numbers show that consumers are saying one thing and doing the other. As the phrase goes; they are not willing to put their money where their mouth is. Most consumers will view advertisements about some irresponsible behaviour and vow not to use the product, but when they go to shopping malls or stores, they still end up buying those items. The truth of the matter is consumers will always settle for the cheaper item. Most of these products or services that have ethical connotations to them usually cost more than the other alternatives. So there is a need to address the underlying issues behind this behaviour.
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