Impact Of Corporate Citizenship On Consumer Decision Making
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Two reasons could be the cause of these distinct differences between word of mouth and practical behaviour. Consumers need to be more knowledgeable about the importance of corporate citizenship. On top of that, businesses need to incorporate approaches to corporate citizenship that will yield results
Studies have been done to measure the effect of corporate citizenship on consumer purchases. One such Company chose six countries to investigate. They dealt with two aspects of corporate citizenship, that is the environmental aspect and the manufacturing aspect. The Company measured consumer behaviour in relation to mercury batteries and athletic shoes. The latter was centred on the environment while athletic shoes centred on manufacturing practices since they had been made by child labour in a far off country. It was found that when consumers were given all the relevant
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