Impact Of Corporate Citizenship On Consumer Decision Making
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information about the two products, that is their features, functions and socially responsible features associated with them, only a small percent could recall issues related to corporate responsibility. Most of the consumers could remember what functional features the products had for example how the athletic shoes had been made with an absorbent interior lining for comfort and absorption purposes. But most of them could not remember that the athletic shoes had been made by child labourers. This indicates that even when consumers had been made socially aware, they simply chose to ignore the facts and went ahead to purchase the items. Prices, brands and features were the important things that those consumers considered. Some of the features incorporated during these research included; (UDEL, 2007)
Athletic shoes
AA batteries
Social attributes
Was
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