Is Fear Of Selling Hurting Your Small Business?
buy.
2) Once you’ve got a good lead, you need to begin building trust with that person. You can do that by educating them about how your product or process gets results and what benefits they can expect. You can also prove your level of expertise by answering important questions and sharing your knowledge. E-mail, videos and phone calls are effective ways to complete this step. If you are making phone calls, make sure you write a script before you call so you get all your basic points across quickly and you don’t skip anything important.
3) When someone is closer to making the buying decision, make sure you really listen to them. Ask them what their goals are, what’s not working and answer every question. If you are selling online you can do this through a series of e-mails, a submit-your-question form, a series of videos or a
