Leadmaster Best Practices In Lead Generation And Lead Management
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and purchase timeframe. Then just keep nurturing those cold leads until they’re sales ready.
Of course, you can’t do it all with technology. Tweeting and texting are no replacement for the personal touch. You still need to pick up the phone and speak with your prospects. And you can make your conversation with them even more effective with a cloud-based CRM that records your organization’s complete prior communication with the prospect. But the point is you still need to personally stay in touch with your prospects. Even if it’s only a brief phone call once a month, talk to your prospects.
Lead generation has come a long way since I was handing out business cards. We’ve gone from walking miles on our feet from one lead to the next to emailing promotions and newsletters to hundreds of prospects instantaneously. We used to be limited to
