Leadmaster Best Practices In Lead Generation And Lead Management
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recent survey by the Yankee Group, up to 80% of all leads are lost as they travel through the average company’s marketing/sales loop. Why is that?
The truth is, sales is about selling something today. Most sales people are focused on this quarter because if they don’t make their number this quarter they might not have a chance to close that deal next quarter. So if prospects aren’t ready to buy now, they often just collect dust in some faraway place in your database.
So how do you really generate ROI on your marketing activities? How do you make the most of your marketing investments? By utilizing best practices in lead generation. This usually consists of the following three-step process.
First, you’ll want to focus your sales energy on prospects who have demonstrated a need for your product instead of shooting randomly
