Leadmaster Best Practices In Lead Generation And Lead Management
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with prospects who are interested in your solution.
But not so fast. What if some of your leads don’t want to buy for 6, 12 or 18 months? It’s easy enough for your sales guys to qualify them to find out when they plan to buy so you can focus your efforts on those who are ready to buy now. But what do you do with lead that need some time on the burner? How do you stay in touch with people on a regular basis without spending all of your time staying in touch?
So there is one final step in best practices lead generation – lead nurturing. It’s fast, it’s easy and more importantly, it WORKS.
Start by sorting your contacts into groups. For example, you might sort by solution, industry, company size, interest group or some other category. Once you’ve got them in groups you can communicate relevant information to them as a group.
