Life is Tough, Getting Movies Should be Easy
them. There are no due dates and no late fees either. The most evident drawback to this system is for those viewers who don’t decide they have the time to view a movie until earlier that same day. Mail delivery does not allow such last minute decisions.
Online movie rental services are evolving however to better accommodate those last minute choices. Netflix, the largest online movie rental service, announced in early 2007 their service can now provide a “Watch Now” feature which allows customers to stream movies directly to their PC rather than waiting for the DVD in the mail. Although not all movie titles are available for streaming at this time, it does provide a potential solution for the occasional last minute movie craving.
One of the final conveniences of online movie rental is that the sheer number of movies offered makes it more