Marketing A Film: The Movie Trailers
films are taken and transformed into sequences of the trailers.
The above mentioned fact can be supported with two examples. In the film ‘Terminator 2: Judgment Day’ the trailers included some sophisticated special effects scenes, that were never intended to be used in the film. But the trailers created a major hype among the audience and the film became a blockbuster. Hitchcock’s Psycho used this same technique in the year 1960. The trailer of the film featured that the famous director was offering a guided tour of Bates Motel and in the end arriving at the infamous shower. He throws the curtain of the shower and the chilling blood curdling scream is revealed.
Miramax’s Hero was released two years after the trailers started showing. During this period trailers were constantly broadcast in order to draw a huge audience.
