Marketing A Film: The Movie Trailers
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Sometimes the people who make the trailers start on with their work while the film is still in its making process. This happens because the trailer editor can work right from the unedited version of the film. The editor can use any particular shot or footage that may or may not be used in the final version of the film or movie. Not only shots, sometimes the editor uses music also which is not necessarily used in the original soundtrack of the movie.
The contents of a trailer generally include the logos of the production company and the distributor, and a list of the names of major cast and crew. One can say that to some extent the trailers are the outputs of extensive market research that are conducted or based on the various locations. Now-a-days trailers are such an important part of the film publicity that one can find agencies called trailer
