Online Advertising Mistakes You Don’t Wan’t To Make
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use their service) to Google’s keyword tool, to Overture’s keyword tool and Microsoft’s Adcenter’s keyword software, they all give different results for keyword popularity, and search volume. It’s as though each company has their own “turf” when it comes to certain keywords.
For example Overture will say that a keyword is very popular and gets a high volume of search traffic. You may try that same exact keyword phrase on Google’s keyword software, and their keyword tool will indicate there is not enough search volume to even determine search keyword popularity or volume! Now are we to assume that the people who made this a very popular search term with Overture’s keyword research tool never tried to perform that same keyword search on Google. The number one ranked search engine in the world?
It doesn’t seem very likely does it? So why all the contradictions with
