Optimising Your Website
are downloading the plug ins, it just is not currently viewable by everyone as the standard ‘html’ websites are. It’s all looks but no substance.
Now we get onto keywords, the hot subject. Choose key phrases rather than individual words. Think what would people type to find your website. Ask friends & family too. If you sold cars in Kent, UK don’t choose ‘cars’ as a keyword, try ‘Kent secoundhand cars’ or ‘car dealerships Kent’, about 10 to 13 key phrases are sufficient. Don’t keep repeating words over and over again. Also, unless you are a major corporation such as Nike or Xerox, you need not mention your companies actual name in the keyword or description tags.
The description tag should also contain some keywords in there and be about 25 – 30 words but don’t over do it. This description is important as it shows up in searches.
