Optimising Your Website
This brings me onto the title of your pages. Don’t just say ‘Home’, put in a few keywords there too. This title tag is shown above the description text on search engines so write wisely. For a car dealership it would be more effective for a visitor to Goggle to see a title tag that says ‘Find secound hand cars in Kent, everything from cars, 4×4’s, to trucks’ rather than ‘Dales Motors’. See what I mean, which would you click?
It is very important to make sure you do not have any ‘dead links’ or ‘broken links’ from your website either linking within your site or to another one. This infuriates visitors and does not look good when search engines come to dead links while trawling your website. Dreamweaver can check for broken links with it’s own software but there are many free online broken link checkers out there.
As we end this article
