Packaging Design
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Packaging Design
We have come a long way since wooden barrels and woven bags were used as packaging for products. Globally the packaging industry is worth over 0 billion, with companies actively investing their resources into new product development and packaging design innovation to drive growth within their industry and increase their market share.
Packaging often offers one of the last opportunities to influence the purchasing decisions of consumers in a store setting, therefore on a basic level, the better the packaging, the greater the chance that consumers will buy your product.
Effective packaging should:
