Packaging Design
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Oversize/Miniatures
Packaging Design Research:
Any new packaging design, or significant change in an existing package, should always be subjected to the scrutiny of objective feedback through a number of research methods. As marketers seek a return on investment from re-packaging initiatives, research becomes increasingly important. Research helps to evaluate packaging systems across different forms/structures and retail environments. What works in one retail outlet may not work in all. It is also valuable to speak with retail personnel, to understand the implications of alternative packaging structures on merchandising and retail presence, and evaluate point of sale materials and promotions. Some consumer goods clients find that it is worthwhile to conduct ethnographic research, to observe people transporting, using and storing packaging within
