Podcasting; It?s not Just for Ipods Anymore
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authenticate downloads – and these have proven quite effective.
Benefits of using Podcasting for your Marketing Campaign
Podcasting is an ideal medium for PR and advertising to young audiences. As yet it’s barely regulated and rules regarding its broadcast generally center on copyright issues – profanity and sexuality are ****.
This is why podcasting is the medium of choice for companies such as Durex condoms – they are able to reach their target market and not be censored. When Durex first used podcasting as an advertising medium they increased their website traffic three fold by advertising on the “Dawn and Drew Show,” alone.
Another benefit of podcasting is an
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