Podcasting; It?s not Just for Ipods Anymore

Published October 4, 2010 | By Bman

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inherent ability to measure your investor’s return on investment (ROI). The ROI can be determined by analyzing sales performance in reference to the amount of the listeners visiting the website.

It has been proven that advertising on television or the radio has not had the same influence it has in the past. Not only are people becoming blind to the messages, but it is hard to motivate people from non-action to action. When people are vegging out on the couch watching the tube, the chances that they are going to jump up and go to your website because of a TV ad, is less likely than if they are already on the internet, then it is only a matter of click, click and the consumer is surfing your website.

The benefits of using Podcasting for your PR campaign are multi-dimensional. All available

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