Podcasting; It?s not Just for Ipods Anymore

Published October 4, 2010 | By Bman

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 ALL

A fresh medium

Podcasting is a fresh medium. There has not yet been a comprehensive marketing plan developed to guarantee positive results with advertising in podcasts. Because the medium is still in its infancy, many advertisers are unsure of how to maximize its potential – pioneers are still experimenting.

More progressive marketers are researching information / entertainment hybrids or what they call ‘focused programming’ that will let them distribute a compelling message through traditional podcast channels. Podcasting’s challenge is similar to video-on-demand’s own situation – What does a brand have to say to consumers on an ongoing basis beyond a buy-me-now message? Brand as content producer is a trend that’s not likely to abate any

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 ALL