Podcasting; It?s not Just for Ipods Anymore

Published October 4, 2010 | By Bman

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time soon.

You can view podcasting’s role in two ways: advertising to an early-adopter audience and developing marketer-created podcasts to deepen customer or prospect relationships on your sites. A great example of this is “Queer Eye for the Straight Guy” podcasts ( www.bravotv.com/Queer_Eye_for_the_Straight_Guy/Podcasts/) of HipTips and previously aired episodes. This is interesting on many levels, as it allows the network to deepen the relationship between the audience and the characters, and it’s a nearly cost-free way to build audience share between episodes.

Many networks sell advertising on their own sites. By providing an additional reason for people to visit sites, they can increase traffic and maximize revenues. For more on the above article go to:

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