Podcasting; It?s not Just for Ipods Anymore

Published October 4, 2010 | By Bman

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www.clickz.com/experts/brand/cmo/article.php/3520536

In the recent past many marketers have turned to email as a way to appeal to consumers. This form of marketing is quickly losing its success rating as consumers grow more and more intolerant of SPAM. Pheedo reports that by integrating online advertising into an RSS feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client.

The online campaign for a free IT evaluation was conducted through specialist publication www.infoworld.com, which could offer direct access to IT professionals.

Pheedo said the six-week effort outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7% CTR reported in DoubleClick’s

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