Podcasting; It?s not Just for Ipods Anymore

Published October 4, 2010 | By Bman

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Q4 2004 Email Trend Report. Furthermore, they were able to lower the effective CPM by three times of that over email, saving its client thousands of dollars.

Pheedo’s client realized its ailing email marketing campaign was in part due to e-mail’s unpleasant user experience. One benefit of placing ads in RSS feeds is you’re not competing in an overcrowded, SPAM and virus filled email inbox. In addition, marketing messages are increasingly becoming victims of email filters or the delete button.

RSS advertisements have many advantages over emails short comings. RSS is 100% opt-in. It has a 100% delivery rate, and when delivered to a two-pane news aggregator, the feed has a 100% open rate.

Steps taken to ensure positive

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