quot;Bakugan Battle Brawlers boy" toys explosion
quot;Bakugan Battle Brawlers boy" toys explosion
This is an unexpected sight: China’s domestic animation “burst pill Kid” was developed into a set is called “Explosion pill boy” toys, the Japanese and American animation in the derivative products to capture the toy market, becomes the most love. In a well-known video site, “Burst pill Kid” and hits a few days more than 30,000 video site so take the initiative to make legitimate content Hyun action cartoon purchase request to expand further cooperation. Industry is of the view that the “thrust balls kid,” the hot, directly to domestic animation to break the bottleneck of the development of derivative products, providing a practical and a bright path.
32 sci-fi theme of contemporary children’s drama set “burst pill kid,” the new darling of the moment is the animation viewing. Hyun action cartoon TV in Shanghai in November since its launch, the drama that
hit 1.5% in the second half of Shanghai local high ratings, and in Guangdong, Sichuan, Yunnan, Jiangsu and widespread favor. It is worth mentioning that the play two weeks before broadcast, “Explosive ball” toys available in Shanghai, and total sales of 4 million yuan to obtain the results. “Bakugan Battle Brawlers Kid” tells the six children, in order to save the universe, the forces of evil to fight with the story. Although the story is not new, but in addition to record high ratings, a complete and practical sales philosophy, so “explosive pill kid” grew from the creative concept of the market like a series of derivatives, called in the toy market ring.
Cartoons, how out of screen roles, occupation toy market has been facing the problem of domestic original animation. Out of the screen after the Transformers with the United States and Japan hold a candle A Dream, and
other famous animated toys Competition is always discuss the topic of the industry. In the past that animated, entertaining or work of art is often the first place. Had a 20-minute art film, you can spend a year making. Made a lot of excellent animation, after the award was deemed “classic”, while “fans” numerous, but because of issues such as the role of images and stories can not be successfully developed into a toy or to the image of Authorization become the subject of children’s decorative items. It is precisely because the market needs ignored, resulting in Japan and the U.S. and other overseas animation quickly occupied the related derivatives markets.
“Explosive ball” project preparation period for a year. And in the past focused on the role of scripts, story ideas different animation, cartoon action-hyun in position “explosive pill Kid” at the beginning, we
introduced the concept of marketing and the market: “it serves both ratings selling derivative products,” the contents of the product. The film is a clear direction in the planning stage: the production cost as small as possible to win the largest possible audience and market returns. Play “commercial film” concept, the marketing planning and content planning synchronization started. The animation is often made in the past made some ratings in the after further marketing plan. Toys derivatives investors will be given the toy business development company in Guangzhou, responsible for product development, production and sales, and total sales were made in the first year guarantee. Hyun action cartoon through the channel to promote the advantages of sharing the authorization of the return. At the same time, other gains are based on the cartoon issue, audio, books, image
licensing, have started with the beginning of operations in the planning. Currently, film books, audio authorization has been completed, related products upcoming new year. Industry estimates that the project the first round of plays in the investment rate of return of 200% of the company will move only hyun made more than 15 million yuan in sales. It is reported that “burst pill Kid” will extend this network platform, “to taste before you buy” approach and video Web sites.
It is a reasonable business model created a multi-win-win situation, “burst pill Kid” as the domestic cartoon derivatives market test the operation of the water, the original circle on the literary circles of animation, placed and compete with overseas animation market platform. The market’s reaction shows pre-marketing strategy, not only can bring to our local young people a good story, but also to
the revitalization of the industry chain development of original animation industry.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as foot shiatsu massager , fubu shoes.
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