Sales Scripts – 5 Cold Calling Strategies
up. The salesperson then usually goes back to the manager and says “This sales script must be off. Its not working.” The real problem is that you are trying to force a square peg into a round hole. Below are 5 ways to win with cold calling.
1.Understand that most sales are made by a problem being solved. Recognize the problems your clients face, and speak to the person on the other end of the phone in those terms.
2. Prioritize your potential client’s biggest problems and talk to them in that vein. Throw your script away and focus on having a conversation with someone who has a problem you can solve.
3. Be yourself. The script is written to say things the way of the script writer not necessarily the way you would say it. For example, if you are Page : 1 2 3 4ALL
