Sales Scripts – 5 Cold Calling Strategies
Sales Scripts – 5 Cold Calling Strategies
If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. A new salesperson receives a cold call script, and a telephone and is asked to contact as many people as possible and follow the sales script. This has been the norm for some time. The sales scripts are designed to lead the salesperson down a path to setting the appointment, selling a product and so forth.
In a cold call environment the major problem is, the writer of the script is not the caller, therefore, it is extremely unnatural for the new salesperson. Their voice gets louder and they start talking faster until the person on the other end of the phone simply hangs
up. The salesperson then usually goes back to the manager and says “This sales script must be off. Its not working.” The real problem is that you are trying to force a square peg into a round hole. Below are 5 ways to win with cold calling.
1.Understand that most sales are made by a problem being solved. Recognize the problems your clients face, and speak to the person on the other end of the phone in those terms.
2. Prioritize your potential client’s biggest problems and talk to them in that vein. Throw your script away and focus on having a conversation with someone who has a problem you can solve.
3. Be yourself. The script is written to say things the way of the script writer not necessarily the way you would say it. For example, if you are articlesbase.com
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