Sales Scripts That Get Customers To See “How” They Can Use Your Product or Service
Sales Scripts That Get Customers To See “How” They Can Use Your Product or Service
Whether you are selling on the phone or hustling from door to door, it can be a grind to consistently meet with new prospects. Rejection seems to face you at every corner and prospects seem to have their own scripts memorized to avoid investing in anything.
Your company may be trying to help you by giving you new marketing methods. They might have spent big money on new brochures or flyers. Surely that new shiny brochure will make the sale, right? Will your prospect even take the time to flip through that lengthy color intense brochure? Tragically it will probably just collect dust or end up in the trash can.
New brochures, flyers, or even stats that demonstrate the effectiveness of your product aren’t going to get a customer off the fence and invest in your offering. You can’t convince someone to buy from you; however, you can help
them see how it would crazy for them to pass up on what you are offering.
Many sales scripts try to “close the deal” or “sell” the customer on the benefits. Revealing benefits is a great way to get closer to the sale but those benefits need to match up to the customer’s goals in order for them to do any good! Get your prospects reaching for their wallets by asking them “how”. Consider the following questions to ask of your prospects:
How would you feel about trying something new? – This can reveal their willingness to invest in what you have to offer. Some people are fearful about trying something new and others blaze straight ahead. Asking this style of question will help you to see whether you need to share more about your guarantees or just give them confidence to take action.
How do you approach growing your
business? – A question like this will give you insight into their personality. Some business owners may mention increasing sales while others may approach with the aspect of minimizing expenses. Based on their answers you can reveal the benefits of your offering that match to what is important to them.
Asking questions that challenge the “how” will allow your prospects to see that it is possible to have success with what you are offering. Whether you are offering a product to consumers or businesses consider asking more questions on “how” to get them to take action.
Avoid the trial and error of determining what questions will work by taking action with a free 5 day video powered course that will give you interest piquing questions that will get you the sale. – Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.
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