Sales Scripts That Share WHY A Prospect Should Use Your Product or Services

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their needs are and what you can offer them.
Make the Conversation about THEIR Needs – Your company name and your experience are not important to the customer. Make the conversation focused on the needs of your prospect and they will look to you for help. For a real estate agent this could be asking about their needs of saving money on a home loan. For a copier sales person it could be asking about the needs of the business owner to save money. The more questions you can ask about their needs the more they will identify you as someone who can help instead of someone who is just trying to “sell” something.
Make It Easy To Take The Next Step – Many people take the time to ask questions or build rapport and then hang up the phone without anything to show for it! If the next step for a prospect is to meet with you in person, give them

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