Sales Therapy 101: Breaking your Fear of Cold Calling
Sales Therapy 101: Breaking your Fear of Cold Calling
Almost every day, visitors to my Unlock The Game™ website click on my live instant-messenger chat button, which invites them to “Ask Ari a selling question.”
The fear of cold calling is a painful, daily struggle for many entrepreneurs and salespeople who have been trained in traditional selling techniques.
Traditional sales trainers answer questions about cold calling this way:
“All you have to do is make more phone calls.”
“All you have to do is think more positive thoughts.”
“Just learn to accept rejection as a normal part of selling.”
In other words, “It’s your fault that you aren’t succeeding in sales.”
1. It’s Not Your Fault
We can’t help thinking there’s something wrong with us if other people keep telling us
