Sales Therapy 101: Breaking your Fear of Cold Calling
that something shouldn’t be a problem, but our own inner feelings tell us that we aren’t comfortable doing it.
There’s a sort of “old boys’ club” sales-conditioning mentality prevalent in English-speaking countries, including the US, Canada, the UK, Australia, and New Zealand, that says, “I had to suffer to succeed in sales success, so you need to, too!”
This thinking comes from traditional sales programs that continue to be the accepted approach to selling.
What you need to understand, though, is that you may fear cold calling because you have probably been exposed only to traditional selling approaches, which triggers rejection.
These approaches teach us to make cold calls this way: introduce yourself, explain what you do, suggest a benefit to the potential client…and then close your eyes and pray
