Sales Therapy 101: Breaking your Fear of Cold Calling
that they won’t reply with “Sorry, not interested” or “Sorry, I’m busy.”
If you’re still using this traditional approach, you probably hear responses like these the moment you stop talking.
They’re rejections, and what they do us make you feel rejected — and that’s reason enough to make you dislike, fear, and avoid cold calling.
How can cold calling be a positive experience if rejection is the most common response you get?
2. Are Your Self-Perceptions Passive or Aggressive?
Whenever I chat with people about the fear of cold calling, they almost
This is another part of the internal battle — they beat themselves up for being too passive and lacking the confidence to make the next call, but they don’t want to call for fear of being seen as aggressive.
