Sales Therapy 101: Breaking your Fear of Cold Calling
someone
you know, can transform cold calling into a refreshing and productive experience.
And, as you let go of the old-school cold calling model, in which your product or service is your only way of generating a phone conversation with a prospect, you’ll make the most crucial transition of all: you’ll begin thinking of approaching potential prospects not from your perspective, but from theirs.
What do I mean by that?
Imagine what it would be like if you could hear your prospect’s thoughts about the problems they are having — and that your solution can solve.
Even more importantly, suppose you could also make note of the words and phrases they’re using as they think about their problems, and that you could take that language and embed it in your cold calling approach.
“Yes,
