Scarborough Research Connects E-Reader Devices with Higher Rates of Newspaper Readership

Published October 8, 2010 | By Bman

Scarborough Research Connects E-Reader Devices with Higher Rates of Newspaper Readership
Consumer and media research firm Scarborough Research released new data regarding adults who live in E-Reader Households, defined as a household in which one or more adults own or plan to buy an e-reader such as Amazon.comÂ®’s Kindleâ¢ or Barnes & NobleÂ®’s Nookâ¢.
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Posted in Making Movies | Tagged Connects, devices, EReader, Higher, Newspaper, Rates, Readership, research, Scarborough