Selling Resale Rights Ebooks: Boost Sales Letters to Boost Sales
an arsenal of headlines at your disposal start testing by rotating them on your sales page. This can be done manually by changing the headline and reloading your page, or automatically with a script that will change blocks of text on your sales page after a set number of displays. Be sure to set up ad tracking so that you will know which headline is getting the best response.
Modify the Ebook Sales Letter
When looking at the competition’s sites you probably found that most of them were using the same sales letter that came with the product without bothering to make any changes. You can do better. Read the sales letter carefully and compare it to sales letters that you found enticing and make changes. Look again at your list of product benefits and decide if some of these should be emphasised for the market you are targeting.
