Simon Jary – Apple’s eye for an ‘i’

Published April 18, 2011 | By Bman

Simon Jary – Apple’s eye for an ‘i’
IBM As the Rebel, Apple needs an Evil Empire to publicly confront. Famously this is Microsoft, plus Intel for the Wintel PC and processor partnership. But in the beginning the big baddie was IBM. In contrast to colourful, healthy Apple even its name was boring with a shadow of brutality: International Business Machines.
Read more on Macworld UK

Looking from afar
America’s curious love affair with Britain’s royals
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Posted in Making Movies | Tagged ‘i’, Apple’s, Jary, SIMON