Six Questions That Produce Successful Web Advertising
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too many advertisements, and too much everything to expect people to pay any attention to you if you are afraid to stand up and be noticed. Go boldly or don’t go at all.
5. Who is your target audience?
Decide who you want to target and what motivates them; then design your website, videos, and advertising campaigns to trigger every hot button motivating message you can. Develop your message so it speaks directly to that audience.
Your message must have purpose, be focused and concise, and deliver a clear impression of identity. This means you can’t be all things to all people. By focusing on a clear audience with a precise message you may even have a better chance of capturing non targeted audiences: the fact that Apple iPod commercials are aimed at a hip young audience has not stopped Apple from capturing MP3 market share
