Six Questions That Produce Successful Web Advertising
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MySpace page to create a community of interest, or have you issued press releases on new developments and product releases? If you’re relying solely on search engine optimization as a substitute for marketing, you are not doing everything you can to attract new business.
Even if your search engine tactics are attracting large numbers of visitors to your site, what is your conversion rate, how long are people staying on your site, and do you have enough compelling content to get them to come back?
If you’re in the business of selling banner and text ads on your site, if that is how you make your living, then lots of random traffic may serve your purpose; but if you are in the business of providing something useful to people, then you better pay more attention to what your visitors see once they arrive on your site. After all, all the traffic in
