Six Questions That Produce Successful Web Advertising
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that’s your job.
Now you know the purpose of your website presentation, it is time to figure out what you want to say. Below are a series of questions that will help you develop your marketing story.
1. How will your product or service change your customer?
All stories or marketing messages have to do with change: a cosmetic company provides change from plain to beautiful, from self-doubt to self-confidence. A vitamin supplement supplier provides change from poor health to good health, from sluggish to vitality. A self-help motivational program provides change from defeat to victory, from depression to wellbeing, and so on.
All good marketing stories highlight the change that your audience wants to make in their business or personal lives. Go deeper than the obvious look for the psychological, emotional,
