Six Questions That Produce Successful Web Advertising
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cognitive or spiritual change your company delivers.
All successful campaigns are about change. People who are satisfied with their work and life aren’t motivated to be customers; you want to target people who are motivated, people who want to be better, stronger, smarter, prettier, healthier, and richer; people who want more out of work and more out of life.
If your audience isn’t motivated to change and if your product or service can’t deliver that change, then you’re wasting your time and your money.
2. Is what you have to say different?
If you are saying the same thing, the same way as your competition, you’re in trouble. You must differentiate yourself somehow; you must standout. Your product or service must provide something different. The world is full of ‘me-to’ companies, businesses that do the same
