Six Questions That Produce Successful Web Advertising
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thing as dozens of other businesses. You must find that unique something in what you offer that makes you different; that says you are not a follower but a leader.
If your product or service is substantially the same as your competitors, perhaps you should market it differently, or maybe you should concentrate on the ‘High Concept’ need it delivers, rather than the standard ‘same-old-same-old’ that everyone else is touting.
Which one of ‘Maslow’s Hierarchy of Needs’ does your product or service fulfill: physical, safety, social, self-esteem, aesthetic, cognitive, or self-actualization? Chances are your competition has completely ignored the psychological and emotional marketing angle and is focusing on specifications and features that have little to do with why people really choose one product over another.
3. Do you know how
