Six Questions That Produce Successful Web Advertising
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to tell your story?
You must have more than a story to tell or a message to deliver; you must know how to tell it. Your marketing should create a recognizable corporate image that establishes a unique identity in the mind of your audience. If your audience sees no difference between you and the competition then you become interchangeable.
Apple didn’t capture the lion’s share of the MP3 market just because their product is arguable better than everyone else’s, they did because iPods are more than MP3 players, they are a life-style choice, clearly delineated in commercials and advertising.
4. Can you say it boldly?
The meek may inherit the earth, but if they’re in business, they’ll probably go broke. If you got something to say, SAY IT, and say loud and clear. There are just too many companies, too many websites,
