Some Website Design Tips
online purchase because of a previous good experience with the retailer. A focus on customer goals will also identify the right products to offer for cross-selling, further increasing sales.
By providing a great user experience, customers are more likely to recommend the site to other people – and they are less likely to complain. Jeff Bezos, founder of Amazon, once said: “If you have an unhappy customer on the Internet, he doesn’t tell his six friends, he tells his 6,000 friends”. (Last month, Bezos’s prediction was put to the test when a dissatisfied student launched a Facebook group called “Stop the Great HSBC Graduate Rip-off!”. The group quickly grew to over 5,000 members and they succeeded in forcing HSBC to reverse its decision to axe interest-free graduate overdrafts).
People use products and web sites to achieve a goal and then to get on with
