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any on-line business. Domain names can contribute a lot towards the success or failure of a web site. More than a web address, relevant domain names are an important element of a successful Internet marketing strategy. Relevant domain names are high quality names that contain generic keywords or keyword phrases that are descriptive of an industry, a business or specific products or services. Relevant domain names are not only memorable, they influence a site’s ranking in search engines. URL is the abbreviation for, “Uniform Resource Locator’s”, a term that identifies a web site address on the Internet. A site URL containing the phrase, “convertible-cars” has a higher possible correlation, and thus, a higher possible ranking to the key word search for “cars” than a URL without that key word
