Steps to a Slippery Slope Online Sales Letter
leading her to order. So on this page, only have navigation that relates to the product (e.g. Fads, 0rder n0w).
Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.
If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me.
Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust!
Lay out everything I’ll get from your product. Don’t just list your
