Steps to a Slippery Slope Online Sales Letter
table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.”
Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their photo and an audio testimonial as well.
How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at if an hour consultation with you would run me 0.
Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of
