Stop Being Smart, Be Dumb With Your Sales Scripts and Sell More

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by ebreidy

Stop Being Smart, Be Dumb With Your Sales Scripts and Sell More

Many sales professionals think that if they just show the prospect how smart they are they will get sales. If they can rattle off enough statistics, enough features and benefits then surely the prospect will see that they should take action, right?

Wrong!

Just consider for a moment that the newspapers are written at a 5th grade level. If they were written at the level of a PhD we might have to look up every other word! We would quickly get bored and throw the paper away. The editors understand that simple writing gets people to read and continue to buy the paper.

The same logic applies to your sales calls. Stop “wowing” prospects with statistics. Stop trying to impress them with the features of your services. The less you try to appear smart the greater your prospects will reach to you for help.

Now you can’t be a bumbling

idiot, you just have to be a little dumb. Being dumb means not selling, it means asking questions of your prospects. You don’t have to tell people how awesome what you are offering is for them, you just have to get them to see it by transforming your sales scripts into interest piquing questions. 

Consider the following traditional sales scripts and their counterparts as questions.

Traditional Sales Script: My product could save your company 15% monthly.

Interest Piquing Question: How would it help your company to save 15% monthly?

Traditional Sales Script: My service will save time for you weekly.

Interest Piquing Question: How would you feel if you had an extra hour daily?

Can you see the difference in the traditional sales scripts vs. the interest piquing questions? How do the questions make you feel? More importantly when you

ask a question, what does your prospect have to do for you?

When you ask questions your prospects are compelled to respond. Each time they respond they become more aware of why they should use what you are offering. The more interest piquing your questions the more your clients will reach to you for help. 

You can see there is no reason to show how smart you are or how well you know your product or service. Just keep asking questions and your prospects will see for themselves that they would be crazy not to use this person who seems to know so much that they can ask the best questions.

Discover 67 interest piquing questions in my 5 day free video course. You will be able to transform your sales scripts into questions that sell – –~~~~~~~~~~~~–