Straight Selling – The Quickest Path To The Top 20%
Straight Selling – The Quickest Path To The Top 20%
Copyright (c) 2010 Mr. Inside Sales
What’s one of the biggest differences between the Top 20% and the bottom 80%? The bottom 80% are still using stale, phony techniques that don’t work, and they are still trying to trick the gatekeepers and assistants as they try to get to the decision maker.
All this does is identify them as another pesky sales rep trying to sell something the prospect doesn’t want.
The Top 20%, on the other hand, have found that by being honest and real – I call it “Straight Selling”- they not only differentiate themselves from their so called competition, but they are also able to make a real connection and so establish the rapport crucial for any sales transaction.
Here are a couple of scripts you can use to begin practicing straight selling:
If while cold calling your prospect says they are not interested,
