Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
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question that both the advancements in technology and the seemingly ‘out of the blue’ arrival of non traditional competitors may in fact, along with a floundering economy, be the most essential aspects of Strategic Planning in this business cycle.
All too often the road of an internalized Strategic Planning Process with only a cursory look at the traditional competition as well as the potential impact of new trends or technologies has led to market share self destruction. The emphasis is on market research and qualitative data.
As a good illustration, the Audio/Video, in-home entertainment, mobile devices and communications industries represent an excellent case in point. These are all industries with very clear market leaders that are now struggling to compete with new products and /or systems that are connecting with a new consumer who is on the grid; who
