Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
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is product savvy; who is environmentally concerned and who wants immediate access to the latest of everything that is just a ‘point-and-click’ away. Consumers just want to ‘plug and play’. They don’t want to order or wait for CD’s, DVD’s, videos or have to buy a new device to get new features.
These same consumers make choices and form opinions from Social Utility Networking Applications like MySpace, Facebook and LinkedIn (primarily a business relationship networking site) and beware, these may also be also the same consumers that have no problem posting positive and negative videos about your company on YouTube. They will share positive or negative press or reviews about your product on Digg, a social news website.
