Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
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from their LA apartment to Drudge’s home in Miami, Florida. This virtual news network will see Gross Revenue for 2009 projected at million. Nielsen NetRatings reports a combined 5.3 million Drudge/Breitbart website visitors per month with visitors spending an average of 66 minutes per visit. USAToday.com has 10.7 million visitors monthly. Is this relevant ? You decide. As that marketing icon Bob Dylan would say, ‘the times they are a changing.’
This could all seem like bad news, or possibly shock therapy to a Marketing Department but on the other hand it could serve your company well as a competitive advantage. As a key component at the front end of the Strategic Planning Process to either gather market research or to use it as an additional tool to disseminate information to key market segments.
A word of caution
